Digital Advocacy: The Creating Hope Society of Alberta
How One Scarlett Marketing Inc. unified branding, social media, and custom development to amplify a vital community voice.
The Challenge: Modernizing a Mission
The Creating Hope Society of Alberta provides essential support and advocacy, but their digital presence needed to catch up to the scale of their impact. They required a partner who could handle the technical "heavy lifting" of a website redesign while also serving as a versatile creative department for their ongoing office and event needs.
The One Scarlett Solution: A Multi-Disciplinary Partnership
We approached this project as a complete brand ecosystem revitalization. By consolidating their design, web, and social media under the One Scarlett umbrella, we ensured a consistent and professional voice across every touchpoint.
1. Brand & Graphic Evolution
We began by updating the Creating Hope Society logo, ensuring it felt modern while retaining its core symbolism. This visual refresh extended to comprehensive Graphic Design support for their internal office needs—creating professional assets that the team can use with pride in their daily advocacy work.
2. Custom-Coded Accessibility
We redesigned and developed a fully custom-coded website. For a non-profit, accessibility and speed are paramount. By avoiding clunky templates, we built a site that is easy to navigate for community members seeking resources and optimized for search engines to ensure help is easy to find.
Event Success: Blackjacks Roadhouse Partnership
When special events arise, One Scarlett shifts into high-gear Paid Advertising mode. We have successfully managed targeted ad campaigns for events hosted by the Society and Blackjacks Roadhouse, driving attendance and awareness through hyper-local targeting and compelling creative assets.
The Result: A Stronger Voice for Hope
The partnership between Creating Hope Society and One Scarlett Marketing Inc. has resulted in a professional, cohesive digital presence that reflects the importance of their work. From the custom website to the social feeds and event posters, every piece of content now works together to serve the Society's mission.
By handling the technical and creative complexities, One Scarlett allows the Society to focus on what they do best: creating hope for the people of Alberta.
