Search Engine Optimization is more than keywords on a webpage. SEO is the process of increasing visibility where people search for products. Learn more below.
Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results. It involves optimizing both on-page and off-page factors to boost a website’s rankings and drive more organic traffic from search engines.
On-page SEO factors to consider include the structure of a site, the quality of its content, page speed and the keywords used on a page. You should also optimize your page titles, meta descriptions, images and headings if you want to get the most out of it.
Off-page SEO comprises comparatively less tangible tasks such as link building, establishing relationships with thought-leaders or influencers, and other activities that generate backlinks from other websites. This type of SEO has a higher impact on long-term results and overall success.
By optimizing these factors, you can dramatically improve your website’s ranking in search engine results. This can result in more targeted organic traffic, increased brand awareness and higher brand recognition. Ultimately, SEO will lead to more quality leads, conversions, and sales.
All of these factors must be completed in order to rank higher and earn more relevant traffic from search engines.
We ALL start from somewhere!
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Search engines such as Google and Bing use bots to locate content and index the pages. Think of the index as a massive library storing your web pages.
Off-page SEO is like going to the gym. Without exercise, your website will struggle to outrank websites with higher authority resulting in you losing customers and clients.
One Scarlett increases your odds of retention and expansion.
With Google Business Profile (GBP) you can appear on Google Search and Google Maps. These extra eyes influence your local SEO and need to be optimized. Getting your business information to shine on Google Search Engine Results Page and Google Maps is easier than you think.
Formally known as Google My Business (GMB)
Technical Search Engine Optimization (SEO) refers to the actions taken on a website to improve its visibility in search engine results pages (SERPs). This is done by optimizing a website's content, markup, and structure to make sure that search engine crawlers (e.g., Googlebot) can easily access and index its data.
This includes optimizing titles, meta descriptions, and URLs to create a more accurate and appealing online presence. Additionally, Technical SEO includes improving the speed and security of a website, as well as providing a better user experience through proper navigation and internal links.
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