The social media metrics One Scarlett uses to measure success or find opportunities should be based on our integrated marketing strategy. These are expected metrics used to measure social media marketing performance:

• Impressions – Are you growing the number of people who see your brand on social?
• Engagement – Are people joining the conversation and sharing your posts?
• Mentions – How often are people talking about your brand?
• Social Media Referral Traffic – How many people click through to your website?
• Followers & Page Likes – How many people are in your immediate social networks?

To get the best picture of how social media is benefiting your company, look at social media metrics in tandem with the other channels. 

For example, are leads from social media referrals more qualified than those from paid media?

It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet our established operational objectives. 

Capitalize on the social media channels we align with by making frequent, high-quality posts with integrated content marketing to enhance visibility.

When your social media properties are managed appropriately by One Scarlett, we will see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery and platform-specific best practices. 

We believe in the value of gaining quality followers and qualified traffic, meaning your new followers will be members of our target audience established through One Scarlett campaign research – we want to avoid attracting every-breathing human. 

So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. 

When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally and are more profitable.

Very. Your company’s social media strategy will absolutely include video, especially for platforms like Facebook, Instagram and YouTube. 

Though videos are not essential at the beginning, it is considered a bonus if you hold previously recorded content.

Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales (HubSpot, 2018). 

One Scarlett can incorporate a mix of life and produced (scripted and edited) videos into your social media strategy. This requires a custom content plan in addition to your custom integrated marketing strategy by One Scarlett.

Many Edmonton businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.

Another common issue One Scarlett catches is the improper use of hashtags on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.

One Scarlett knows that Social media is an essential element of an effective digital marketing strategy. 

Social Media Marketing has heavily impacted the creation of video strategies. Users today seek information extremely quickly and we need to scratch that itch.

For example, videos that can be understood while muted are popular now, as people want to consume that content while in public. Subtitles are one of the easier ways to obtain viewer retention while on mute.

At the very least, social media is great for increasing brand awareness and building a community of prospects.

At most, social media will be a major revenue driver. Social Media is a facilitator of local conversation. You can speak with someone in Edmonton Alberta from Dallas Texas! 

Social Media is one of the best ways to make an audience feel like a part of your brand, which drives conversions. 

Last but not limited to is audience targeting. One Scarlett knows this is a superb reason to invest in Social Media Marketing. Boosting and promoting posts integrated with display advertising are great ways to launch a retargeting or brand awareness campaign.

How often do you research using Social Media?

Above all, social media costs you a lot of time. It’s important to spend time building your assets, composing description copy and partaking in community engagement (answering comments, sharing content to your story, etc.). 

There are real costs associated with social media marketing if you seek real results. If you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities you will be paying dividends in the future. 

Cost varies drastically by vendor, and you get what you pay for if you go too cheap. Do not risk your brand with cheap content and poor management.

We know the high-end costs that we all know are outrageous. One Scarlett offers honest pricing with detailed reporting so you know where your dollars are going. 

You can't put a price on monetizable content. 

Don't risk poor management to save a couple of bucks, it can ruin your reputation long-term.

Meet with an expert at One Scarlett today!