1. Understanding Your Audience

Successful organic social media marketing starts with understanding your audience. Who are you trying to reach? What are their interests? Where do they hang out online? You need to establish a clear target audience and do research to understand them better. You should look at their demographic and psychographic information, online habits such as when they are online, what social networks they use and what they are engaging with.

2. Establish Your Goals

You also need to decide what your goals are for your social media marketing campaign. Do you want to increase brand awareness? Promote a new product? Increase website traffic? Generate more sales? Once you have determined your goal, you can create a strategy that will help you reach it. 

3. Develop Your Content Strategy

Your content strategy should provide interesting, relevant and valuable content that resonates with your target audience. You should focus on creating content that informs and educates instead of selling as this will help to build trust with your audience. You should also curate content to share from other relevant sources as this helps to show that you are an authority in your field. When creating content, make sure to use visuals such as infographics, photos and videos to make it more engaging.

4. Choose The Right Platforms

Selecting the right social media platforms for your organic social media marketing campaign is crucial for its success. You should focus on the platforms where your target audience is most active, though you can also have presence on other platforms to increase brand visibility. 

5. Use Social Listening

Social Listening is the process of monitoring social media platforms for conversations about your brand, target market, and related topics. This is a great way to gain insight into your audience's needs and preferences, look for opportunities to engage in conversations with them, and identify influencers in your market.

6. Experiment with Paid Social Ads

Organic social media marketing should be combined with paid social media ads for maximum results. Paid social campaigns should be targeted to your specific audiences and focus on increasing sales or website traffic. You should experiment with different ad formats and A/B test your campaigns to find out which strategies work best.

7. Measure Your Performance Tracking

Your social media performance is essential to determine whether your strategies are working and to identify where you should make changes. You should monitor metrics such as engagement, reach, and conversions to measure the success of your campaigns.