Having a Google business profile can be an invaluable tool to increase visibility and target potential customers in Edmonton and the surrounding area. Google business profiles allow you to showcase your business details and provides a range of other tools and features that can help make your business easier to find and more visible online.

Why is visibility important?

With a continual increase in online use amongst consumers, it is more important than ever to make sure your business is visible and easily accessible to potential customers. Around 90% of consumers now search for products and services online, and having a Google business profile provides a great opportunity for potential customers to find your business quickly and easily.

A Google business profile enables you to create a dedicated page for your business on Google for free, which can be customised to show off the features that make your business unique. You can include multiple photos, contact details, opening hours, location and a summary of what services you offer.

The profile, formally known as Google My Business, also offers analytics that can help you to track how visitors are engaging with your business online. For example, you can view the number of profile views and a list of terms that bring visitors to your profile. This lets you assess how successful your profile is and how to improve its visibility further.

You can even connect with customers and add a link to your website so that customers can quickly learn more information or place an order. This type of visibility and promotion can be invaluable in helping you to reach new customers and increase your sales.

Finally, creating a Google business profile gives you the chance to use Google's range of advertising services, such as Google Ads. This allows you to pay to promote your profile to potential customers who are searching for businesses in your industry, location or with specific interests.

Overall, a Google business profile gives you a fantastic opportunity to promote your business in Edmonton and the surrounding area. With such a comprehensive range of features and analytics, it is an incredibly valuable tool for increasing visibility, connecting with customers, and boosting sales.