Introduction 

Social media marketing is becoming an increasingly important factor in modern marketing and is increasingly replacing traditional marketing mediums. The rise of social media has made it easier and more cost effective than ever to reach potential customers directly and build relationships with them.

Organic social media marketing is a powerful tool for businesses to increase their reach and engagement. With organic social media marketing, businesses can create valuable content that is shared, liked and commented on, driving website traffic and brand awareness.

This article will provide an overview of crucial steps to creating a profitable organic social media marketing strategy. 

Research and Define Your Objectives 

The first step to creating a successful and profitable organic social media marketing strategy is to research and define your objectives. Before investing time and money into a social media marketing strategy, businesses need to determine the purpose of their campaign. Are you looking to increase brand awareness, website visits, or sales? Or, are you looking to increase engagement, build relationships, or reach a certain demographic?

After defining objectives, businesses should then research current trends and conversations taking place on their chosen platform to ensure their message fits in with the current thoughts and needs of their audience. 

Create Engaging Content 

Once you've identified your objectives and researched the current conversations taking place on social media, it's time to create engaging content. Content creation is the key to driving real results with organic social media marketing. Quality content will draw in users, build relationships, increase engagement, and ultimately lead to website visits and conversions. Businesses need to create content that is both informative and entertaining, as well as content that resonates with their target audience.

Additionally, businesses should create content that is visually appealing and easily shareable. When creating content, businesses should also consider search engine optimization (SEO) and use keywords that are relevant to their business to ensure their content is visible in the search engine results. 

Engage with Your Audience

In order to drive real results from organic social media marketing, businesses must engage with their audience. Engaging with your audience helps to build relationships and encourages users to share, comment on, and like your content. Additionally, it gives businesses the chance to respond to questions, respond to feedback, and interact directly with individual users. This level of engagement is essential in order to build a loyal following and increase brand awareness. 

Invest in Paid Promotions 

Finally, to ensure the success of organic social media marketing, you need to be in front of new and existing audiences to drive conversions. Without paid traffic your business is a sitting duck on a pond full of hunters, waiting for your next mistake. Your paid promotions will bring you profitable returns along with increase in impressions, engagements, phone calls, lead form fills and sales.