Courtesy of Digital Marketing Expert Dallas Scarlett
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YOUR top 5 SEO practices!
Here are the top 5 SEO practices to start with:
#1] You should write for people AND search engines
- You need a copywriter that can display SEO content for your user AND our search engines. Your key to success is to create original, interesting and high quality content that will ENGAGE users on your website.
- We also recommend installing a tool like grammarly to check you work. People and search engines like Google, Bing and Safari are aware of grammatical errors and so should you. You want to show off as an expert right?
#2] ENGAGE users and your Blog with RICH Media
- When you are creating ENGAGING content you NEED to include visual effects like photos, videos or infographics.
- These additional content tools that are captivating will increase the engagement on your posts/website AND increase their likelihood to share the content with their communities.

#3] Are you providing a POSITIVE user experience?
- You need to provide a genuine benefit to your users. Search engines like Google, Bing and Safari will know if you are using your site to AGGRESSIVELY advertise your service and being too pushy. A GREAT rule of thumb is to provide customer/user value first THEN ensure your content is SEO "search engine" friendly.
- Your priority should be providing a pleasant experience on your website. This is easily attainable with clear content, provide support when needed and always a source for viable information. Dominate your niche one content post at a time. Remember. Search Engine Optimization is a marathon NOT a sprint. Pace yourself sustainably .
#4] Create YOUR network of internal links. (Don't use too many!)
- You are missing out on webpage sessions. Why are your website statistics so poor? Because you DO NOT have a way to keep them on your website. Would you shop in a store that does not have fruit AND vegetables... not in this economy!
- Think of internal links as coupons you see in a shopping aisle, or a museum gift shop, or just one more song when out for the night... These are all EASY ways to keep customers in their store OR spending MORE while there.
- Make sure you follow a process that seems natural and not forced. You should be linking pages that make sense like linking broccoli to a definition page (when the user is reading a recipe) on your website. This is effective when you focus on providing more information to the user about the term or definition.

#5] What are your Core Web Vitals? (Powered by Google)
- Your Core Web Vitals take into account your PageSpeed Insights, Content Quality, Website Health and Authority and more. These are your standard website performance metrics created and current powered by Google as the largest and most popular search engine.
- Your Core Web Vitals will tell me how long your site takes to load, locate indexable pages, calculates on-site performance and how I can begin to resolve your issues. You can check your website page speed for FREE with PageSpeed Insights by Google here: https://pagespeed.web.dev/
Digital Marketing Expert Dallas Scarlett
Meet Dallas Scarlett, a dynamic Founder and CEO of One Scarlett Marketing Inc.
With a passion for innovation and a knack for leadership, Dallas has been transforming the digital marketing landscape professionally in Edmonton, Alberta, for over seven years.
His expertise spans SEO Copywriting, Search Ads 360, and Digital Marketing, backed by prestigious certifications from Google.
Dallas's unique blend of technical skills and emotional intelligence sets him apart, making him the go-to expert for tailored, data-driven marketing campaigns.
Dallas has partnered with prestigious organizations like:
Discover how Dallas can inspire your team and elevate your business to new heights. Connect with him today!