Search engine optimization (SEO) is an important tool in the digital age. As a marketing professional trained by Google online, I understand the ins and outs of how to use it to ensure your content is seen by the masses. I'm here to share my insider knowledge and expertise on the 5 most effective ways to achieve top page ranking on Google.

1. Identify Your Target Audience & Keywords

The first step to successful SEO is making sure you have the right keywords and target audience. Look through search engine analytics to identify which keywords related to your content get the most searches and use those in your article. Aim for long tail keywords (3-4 words) that are specific to your target audience and that match the content of your website or article.

2. Have Quality Content

Creating high quality, authentic content is essential to achieving top ranking on Google. When writing, focus on accurate information, relatable topics, and providing readers with value. Don’t use spun content or duplicate content as this won’t get you the results you’re looking for.

3. Optimize for Mobile

With more and more people using their mobile devices to search the web, making sure your content is optimized for both desktop and mobile is imperative. Make sure the page is easy to read and navigate on a small screen and that text is optimized for mobile users, as they don’t have the same level of patience as desktop users.

4. Make Sure Your Site Is Secure

Google gives higher pageranking to secure sites. Therefore, make sure your site is using HTTPS and is encrypted to ensure your visitors’ data is secure.

5. Create a Link Building Strategy

Creating inbound links to your content is an essential part of SEO. Encourage other websites to link to your content by having a solid link building strategy in place which includes creating valuable content and reaching out to potential linkers.

By following these five tips, you will be well on your way to achieving top ranking on Google. Thanks for tuning in, and if you’d like to learn more about search engine optimization, feel free to contact me!