In the past 10 years, the most important digital marketing channels have undergone significant changes. The way people interact with businesses online has dramatically evolved, with more consumers turning to social media and online platforms to get their information.

At the same time, the way businesses obtain and analyze data has also evolved, with a greater focus on automation and analytical tools. In this article, we will discuss the most important changes in digital marketing channels and how they have affected businesses.

1. Social Media

Social media has been hugely important in the past ten years, and its popularity is only continuing to grow. In 2013, social media accounted for only 36% of all online traffic, but that number has since increased to 54%. The main drivers of this growth are social networks such as Facebook, Instagram, LinkedIn, and Twitter. As a result, between 2010 and now, the number of active social media platform users has grown tremendously, from 1.5 billion to 4.62 billion each year, with the global social media user base already reaching 60%.

Why is social media so popular? Firstly, it is a great way to connect with people from all over the world, with sites like Facebook allowing users to connect with friends and family from all over the globe. Secondly, social media platforms are great for staying up to date with the latest news and information. Thirdly, social media is a great way to share your thoughts and ideas with the world, and to get feedback.

2. Email Marketing

Email marketing has been a mainstay of digital marketing for many years, and its popularity is still growing. In 2013, email accounted for only 36% of all online traffic, but that number has since increased to 47%. The main drivers of this growth are email marketing platforms such as Gmail, Yahoo, and Outlook.

Why is email marketing so popular? Firstly, email is a very simple way to communicate with customers. Secondly, email is a great way to connect with customers on a personal level. Thirdly, email is a great way to collect data from customers. Fourthly, email is a great way to communicate with customers about offers and discounts.

3. Automated Marketing

Automated marketing is a newer type of digital marketing that has been rapidly growing in popularity in the past five years. In 2013, automated marketing only accounted for 9% of all online traffic, but that number has since increased to 20%. The main drivers of this growth are automation tools such as email marketing automation tools and lead capture tools.

Why is automated marketing so popular? Firstly, automated marketing is a great way to automate tasks that would otherwise betime-consuming and tedious. Secondly, automated marketing is a great way to scale your campaigns quickly and budget-friendly. Thirdly, automated marketing is a great way to collect data from customers automatically. Fourthly, automated marketing is a great way to automate your marketing campaigns so that you can focus on other tasks.

4. Video Marketing

Video marketing is one of the fastest-growing types of digital marketing. In 2013, video marketing only accounted for 3% of all online traffic, but that number has since increased to 16%. The main drivers of this growth are video marketing platforms such as YouTube and Facebook.

Why is video marketing so popular? Firstly, video marketing is a great way to create high-quality content that is unique and engaging. Secondly, video marketing is a great way to market your business to a wider audience. Thirdly, video marketing is a great way to capture data from customers automatically. Fourthly, video marketing is a great way to create persuasive videos that will make customers want to buy your product or service.