1. Develop a Mobile-First Strategy:

Developing a mobile-first marketing strategy involves creating digital marketing campaigns tailored to mobile users. This can be achieved by optimizing websites and content for mobile viewing, launching mobile campaigns, leveraging location-based marketing, and utilizing mobile ad networks. 

2. Leverage Big Data:

Utilizing big data to spot customer trends, build audience segments, and inform marketing decisions is essential. Using big data to optimize the customer experience, attract and convert leads, and measure customer engagement can lead to increased sales and higher ROI.

3. Create Personalized Content Experiences:

Personalization is essential to creating engaging customer experiences. Relevant and personalized content, such as tailored product recommendations, targeted offers, and custom webpages can help customers find what they need quickly and easily. 

4. Employ Automation Techniques:

Automation is an important part of successful digital marketing strategies. By using automation tools such as email workflows, automated social media posting, and automated A/B testing, marketers can save time and resources while increasing the effectiveness of campaigns. 

5. Leverage Social Media:

Social media networks provide an opportunity for marketers to reach large audiences and engage with them in an interactive and meaningful way. By using social media platforms to share compelling content and interact with followers, brands can build relationships and drive lead generation. 

6. Integrate Machine Learning:

Machine learning can help marketers better serve customers by optimizing content and targeting messages to specific customer segments. Machine learning can also be used to optimize ad placement and improve digital campaigns.