1. A Google Business Profile allows potential customers to find your business quickly and easily. You can update your digital profile with accurate information about your business, including your hours, services, contact information, FAQs and more.

2. A Google Business Profile helps build customer trust by providing additional information about your business, such as photos, customer reviews, and star ratings. Business who respond to reviews tend to be more favoured.

3. Your Google Business Profile listing gives you the opportunity to stand out on Google Maps and in local search engine results, making it easier for potential customers to find you. This can significantly increase visibility and leads to your business.

4. Having a Google Business Profile also allows you to respond to customer reviews and monitor activity on your page in real time. You can speak with customers directly, establish automated responses, make sales and more. This is particularly useful for building relationships with customers and understanding their concerns or feedback.

5. Finally, having a Google Business Profile can help your business rank higher in organic search engine results. Investing a few moments in setting up and optimizing your profile can have a big impact on your SE0 and increase your organic traffic over time.